What is Kos strength?
Using Hippocrates fame to draw people onto Kos, and in turn Oasis Apartments
Problem:
1. Nobody knows about OASIS APARTMENTS in Kos. 2* but a lot nicer than expected and dirt cheap! £200 for 2 incl. transfers and flights for a week in June.
2. Kos is not worldly known for HIPPOCRATES the founder of the history of medicine.
3. The hotels logo is horrible and they do not have a overall brand.
4. Kos should embrace it's history and us it for promotion.
5. The island is small and you can see it all on a motorbike: so many things to do other than sitting by a pool in the sun.
I intend to ... inform / instruct / persuade / direct / educate / promote ... to...
promote Kos for it's history and natural sights,
promote the Oasis Apartments
Educate visitors on Hippocrates & the things you can see on the island
Direct tourists to Kos & Oasis apartments who want a holiday filled with adventure and a very LOW budget.
a group of
possible tourists in the UK and tourists on holiday
... that
Kos is a great place to go with more than sun and sea and that Oasis Apartments is a good place to stay, cheap and cheerful.
Solution:
Method of delivery:
New branding which will be applied to Uk travel books
Branding in the Apartments in Kos, reflecting the island through Hippocrates and things to see.
The product:
Everything using bespoke typeface based on Hippocrates and Greece.
Viewing Oasis Apartments as a adventure.
The range:
For KOS:
Information about Kos in a booklet/poster for tourists, postcards, wrapping paper, (website?),
For OASIS APARTMENTS:
New brand, logo, map of Kos & location, bedroom key, towels, motorbike rental and bicycle.
Distribution / the context:
Half distributed in the Uk in travel agents, on the web to promote Kos.
The other half in Oasis Apartments, used as the branding but also souvenirs and adventure guides.
CONTEXT KOS
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